So You Could Use a Guide To Buying & Cooking Canadian Beef? There's An App For That.......

     I was recently selected to take the "Can You Make The Cut?" challenge.  My mission: execute a challenging recipe featured in the Roundup App, a one of a kind app with a focus on what cut to buy and how to cook it.  This post is sponsored by Canadian Beef and I am being compensated monetarily and with groceries (don't tell the Canadian Beef people but I would have done it for the free beef). 
     Buying beef can be intimidating with all the choices available.  What if you are a late night shopper and the butcher has gone home for the day?  What if you shop at a budget grocery store that brings in pre-packaged meats and there is no butcher at all?

     With Canadian Beef's Roundup App you have access to the knowledge of a butcher right in the palm of your hand, transforming your smart phone or tablet into a virtual butcher. 

     The Roundup App really encompasses a wide variety of topics from beef buying tips, safe food handling information, health and nutritional information to cooking methods and recipes.  Once again all this information is at the tip of finger via your smart phone or tablet.  Imagine taking all your cooking books to the grocery store? 

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     I decided on making Beer Soaked Beef Rotisserie Roast with Skillet Corn & Kale Salad for my "Can You Make The Cut" challenge recipe.  I found two great things with the Roundup App, first thing I went grocery shopping on the Saturday between Good Friday and Easter Sunday.  The recipe suggested marinating the roast for 12 to 24 hours before cooking it.  I couldn't wait until Sunday with a delicious cut of Canadian Beef sitting in my fridge teasing me and not letting me eat it.  The Roundup App suggested multiple cuts of beef that would be appropriate for rotisserie cooking but the recipe also noted if using a Prime Rib roast only marinate for 30 minutes.  I was rescued by the Roundup App, thank you Canadian Beef.  The second great thing I found was the recipe had complimentary pairings to accompany my cut of beef.  In addition it clearly told me what i would need to make the pairings.  This was great to me in many ways.  I probably would have just bought a bag of Kaisers and had beef on a bun and maybe on a good day a bag of Caesar salad mix.  Kale salad would have never been on my radar and I would have taken corn on the cob of the list of possible side dishes because I would have envisioned cooking it on the BBQ which would have been tricky with the rotisserie in place and the grill removed.  
     So off to the store I went with the Roundup App in hand.  I told the butcher I was looking for a Prime Rib Roast for the rotisserie and he directed me to a Boneless Prime Rib Roast.  This was exactly what the Roundup App recommended as well.  He cut me off a 4 pound portion.

     I gathered the rest of my ingredients and headed to the check out.

     Next stop, the Beer store for the last ingredient and then home to see if I could "Make The Cut".  The first step was to take a time out and marvel in the beauty of the cut of Canadian Beef I had just purchased.  Sexy eh? 

     Now time to make the marinade and prep the beef. (For the recipe please download the Free Roundup App here: http://www.canadabeef.ca/the-roundup/)  I mixed all of the marinade ingredients in a large sealable freezer bag.  I then pierced the roast all over with a fork.

     The next step was to add the beef to the marinade and let it soak for 30 minutes.

     Once the half hour was up it was time to insert the beef on the rotisserie and hit up the BBQ.

     Another great feature of the Roundup App is the cooking methods section.  When you click on "Rotisserie Roast" it tells you everything you need to know about cooking a roast this way.  It also tells you how to cook a roast this way even if you don't have a rotisserie accessory for your BBQ.

     This method of cooking was also very convenient to allow me the time to prepare the skillet corn and the kale salad.  The rotisserie really does all of the work and allows for a fairly hands off grilling experience.  While the beef was doing this: 

     I could do this: (Please download your Free Canadian Beef Roundup App for the Skillet Corn and Kale Salad Recipe here:  http://www.canadabeef.ca/the-roundup/)

     By the time I had the sides finished the roast was ready to come of the BBQ and rest.

     Next up, slicing:  The "Butcher Backstory Video" from the Roundup App in the Rotisserie Roasts section explained to carve the roast parallel to the twine in order to cut the meat across the grain. 

     I was extremely pleased with the way this roast turned out.  The skinnier end of the roast came out on the medium to done side of the scale while the thicker end of the roast came out medium rare.  I had some guest over to enjoy this bounty of Canadian Beef and there was a slice cooked to everyone's preference.  
     Next up plating:

    And then the best part of all, eat and enjoy.

     Can you make the cut?  Download the Roundup App and try for yourself.   http://www.canadabeef.ca/the-roundup/